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Daniela Lanza — Digital Marketing & SEO Specialist
Who I Am
Who I Am
Hello, I'm Daniela.
I'm a freelance Digital Marketing & SEO Specialist with 30+ years of international business experience across administration, customer service, operations, education, translation, and digital marketing.
That experience shaped the way I approach digital strategy today: with clear communication, structured planning, attention to detail, and a strong understanding of people and business.
I now strengthen businesses' online presence through SEO, content strategy, local SEO, and practical digital marketing solutions.
My Journey
My Journey
30+ years working with multinational teams and clients.
🇺🇸 English
🇪🇸 Spanish
🇮🇹 Italian
Cross-cultural communication across international markets.
Google Digital Marketing & E-commerce Professional Certificate
SEO specialization
AI-assisted workflows.
Businesses improve visibility through SEO, Local SEO, content strategy, and digital marketing.
My Philosophy
My Philosophy
I believe SEO should never be about chasing algorithms.
It should be about understanding people.
Useful content, clear information, trustworthy websites, and sound technical optimization create the foundation for sustainable visibility.
My approach combines SEO expertise with practical business thinking, because digital strategy should ultimately support real business goals.
My Process
My Process
A clear step-by-step approach to deliver real results.
A clear step-by-step approach to deliver real results.
Understand your business, goals, audience, and priorities.
Research, audit, and identify opportunities for improvement.
Implement strategic recommendations across SEO, content, and digital presence.
Monitor performance, learn from the data, and refine the strategy.
Professional Development
Professional Development
Training & Certifications
Google Digital Marketing & E-commerce Professional Certificate
SEO Specialization — SEO + AI
AprendoClub
Tools & Platforms
Search Console GA4 Semrush Ahrefs Screaming Frog
WordPress Canva AI-assisted tools
Let's Build Something That Lasts
Let's Build Something That Lasts
Whether you're launching a new website, improving your SEO, strengthening your Local Search presence, or creating a long-term digital marketing strategy, I'd be happy to learn more about your business.
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