DANIELA LANZA

Services

Digital Marketing & SEO Specialist

Strengthen your business's online presence through SEO | Content Strategy | Digital Marketing | Data Analytics

LET'S DISCUSS YOUR PROJECT

Strategy Built Around Your Business

Project-based, Freelance

Digital Presence Audit

I review your website, Google presence, search visibility, content, social media and key competitors to identify where your digital presence is working—and where opportunities are being missed.

The review can include:

Website + SEO + Google Business Profile + LinkedIn/social presence + content + competitors + analytics + prioritized recommendations.

Then you receive:

A practical action plan organized by priority: what to fix now, what to improve next and what can wait.

Find what is limiting your visibility and what to do next

I analyze your website and search presence to identify SEO issues, opportunities and priorities. Rather than simply delivering a list of technical problems, I translate the findings into a practical optimization plan.

Services may include:

Website SEO audit
On-page SEO analysis
Keyword research and search intent analysis
Competitor SEO research
Keyword gap and content opportunity analysis
Website structure and heading hierarchy
Title tags and meta descriptions
Internal linking recommendations
Image and ALT text optimization
Search Console review
Technical SEO observations
Content recommendations
SEO action plan and prioritized recommendations

Result focused on:

A clear SEO audit and prioritized action plan showing what should be improved, why it matters and what to address first.

Local SEO & Google Business Profile

Help local customers find your business.

I help businesses improve how they appear across Google Search, Google Maps and local search results by strengthening the connection between their website, location, services and Google Business Profile.

Services may include:

Local SEO audit
Google Business Profile review and optimization
Business categories and services recommendations
Local keyword research
Location-based content recommendations
Website/GBP consistency review
NAP consistency review
Google Business Profile content recommendations
Review strategy recommendations
Competitor local search analysis
Local landing-page recommendations
Local content strategy

Particularly useful for:

Local businesses • creative studios • professional services • independent professionals • service area businesses

SEO Content & Digital Content Strategy

Turn business expertise into content people can actually find.

I develop SEO informed content strategies that connect what your audience is searching for with what your business has to offer.

Services may include:

Content strategy
Content briefs
SEO content briefs
Topic and keyword research
Competitor content research
Content gap analysis
Blog topic development
SEO copywriting
Website copy optimization
Content clusters
Editorial calendars
Social media content planning
Captions and post copy
Reels and short-form content concepts
YouTube content ideas
LinkedIn content strategy
Content repurposing

LinkedIn Profile & Personal Brand Optimization

Turn your LinkedIn profile into a clear professional positioning tool.

I help professionals, consultants, entrepreneurs and business owners build or optimize LinkedIn profiles that clearly communicate their expertise, experience and value.

Services may include:

LinkedIn profile audit
Professional positioning
Headline development
About section writing
Experience section optimization
Skills and keyword recommendations
Profile SEO and discoverability
Featured section recommendations
Personal brand messaging
Content themes
LinkedIn content strategy
Post ideas and editorial planning

Complete LinkedIn Profile Optimization Package:

Headline + About + Experience + Skills + keyword recommendations + content direction.

Analytics, Search Console & Performance Insights

Understand what is happening after your digital strategy goes live.

I help businesses set up and interpret essential measurement tools so marketing decisions can be based on data rather than assumptions.

Services may include:

Google Analytics 4 setup
Google Search Console setup
Website verification
Search performance analysis
Organic traffic analysis
Search query and page performance
Basic KPI definition
SEO performance reporting
Content performance analysis
Recommendations based on data

Deliverable:

Clear reporting and actionable recommendations, not just numbers.

Multilingual Content & Localization

Communicate naturally across markets—not simply word for word.

I adapt digital content for multilingual audiences while considering language, context, brand voice and cultural differences.

Services may include:

English ↔ Spanish localization
Digital content adaptation
Website content localization
SEO content localization
Social media content adaptation
Marketing copy adaptation
Proofreading and editing
Cross-cultural messaging recommendations
Italian-language market support

Not Sure Where to Start?

You don't need to know whether you need SEO, better content, analytics or a stronger digital presence before contacting me.

Tell me about your business, what you're trying to achieve and where you're currently struggling. I'll help identify the areas worth prioritizing.

LET'S TALK

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